Christmas? That wonderful time of year where we share presents, spend time with family, see long lost friends and hopefully celebrate the birth of one of the most amazing men in history.
It’s a wonderful time, or at least should be, and one we all look forward to; though in honesty far too early. Spoiler alert: The 12 days of Christmas start much later then when we open the first chocolate on our advent calendar!
I appreciate, in the cut throat world of business to consumer sales and marketing, it is a time where profits are made. Consequently, I understand why Marks and Spencer get their festive merchandise out for display in October and Booths have their mince pies on the shelf in September.
However folks, let’s look at the facts. It really is or was a two-day holiday that has stretched to 10 days here in the UK. What makes it worse for recruitment business owners is that many of their consultants start the wind down process about now, when there is still so much that can be achieved.
What is possible?
With literally a month till the nation shuts down there is still time to push your numbers up and set up a great start to the new year.
Here is a simple strategy that many people forget. I’ll admit it’s not as sexy as the latest Tweet your PR agency sent out or the meme you popped on Facebook.
The premise is to work where you always get the swift returns; often referred to as the bird in the hand strategy.
Fundamentally the easiest ‘prospect’ to convert is one you already have. At this time of year, it’s particularly easy to do. In other words, your current database and connections and that is both candidates and clients.
Why? Because your consultants have a hundred different reasons to be on the phone calling this group of folks.
Here is a list if you are scratching your head about where to start.
- Checking in as we haven’t spoken much this year?
- Wondered if your recruiting needs are changing next year?
- How has your career moved on in 2016? Still happy or ready for a change?
- We wanted to send some light reading over before the end of the year here is our new white paper
- What is the best address to send a 2017 calendar I have for you?
- Have you read our latest blog on career planning?
……………the list goes on and on.
The truth about this group is they are already pre-disposed to do business with you and especially if they have had a positive experience with your recruitment organisation in the past.
A key factor when it comes to creating a growing and profitable recruitment brand is to ensure you don’t lose the clients and candidates you already have relationships with; unfortunately, it’s common in the staffing world, that these valuable connections get lost-usually to another agency.
Client retention and satisfaction is key for any organisations that wants to thrive.
Though you may or may not pick up a role, (Hint: You probably will), the mere act of being on the phone will make you front of mind.
As the Christmas spirit flows, surprisingly people are more open to a conversation. You might be surprised how your consultants can fill up their diary, even during December; many a deal has been sealed by an enthusiastic consultant who popped round with 6 mince pies!
In the business sector that is recruiting, the end of the year signals a time for reflection and planning too.
Who hasn’t looked at their resourcing for the next year and decided to press the button on that new role in January. Or perhaps this one is familiar? When you worked for someone else I will guarantee, you were planning your next move/development as the year came to a close.
All these are factors that help your consultants make the most of the last few weeks of the year. The question is; are they doing it?
As an ambitious recruitment organisation, one marketing strategy to master to gain additional lead growth for your consultants at any time of the year is email marketing.
In a special complimentary training Webinar, we give you the template for writing emails we use for our clients and the exact 4 campaigns that are working now to attract leads for your billing team.
You can register here.