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Your company reputation could be losing you talent


Executive Grapevine | Executive Grapevine International Ltd

Your company reputation could be losing you talent

When looking for a new job, you may anticipate that candidates will first narrow down their options by salary, followed by benefits or location of the job. However, research from job site Indeed suggests that there is something far more important to applications – and that’s reputation.

Seven in ten (70%) candidates would not apply for a role without researching the company first – with more than half (57%) reporting that they automatically distrust a company with no internet presence.

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Comments (1)

  • Steven
    Fri, 15 Feb 2019 10:49am GMT
    The "Glassdoor effect" is very real. In my previous company, we once had an email come round from a senior manager in our division, flat-out stating that we had a bad rep on Glassdoor (mainly due to some major and unpopular changes going on at the time), and that this was actively causing problems in recruitment, and so if we as individuals had something nice to say about our employer, could we please post that on the website to offset the poor scores we were getting. The email even provided an overview of Glassdoor and a link to the site, for those not yet familiar with it.

    I should clarify that there was no pressure, and certainly no financial inducements, for the posting of positive reviews, but rather the concept that typically only those with bad experiences would bother posting a review, while those with good experiences would not, thus giving a somewhat misleading perception of the company as a whole. Either way, the low scores were clearly having a real impact, enough to prompt this request from our manager in the first place.

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