News & Insights
for Business Leaders

Why celebrity Board members can benefit business

Why celebrity Board members can benefit business

Collectively, the Board of Directors is responsible for hiring the company’s CEO and is accountable for setting the overall direction and strategy of the business.

When fine tuning the individuals making up the Board, it is in the company’s best interest to have numerous different personalities and people with different skillsets to offer unique insights. But what happens when business start to recruit celebrities to the Board?

Serena Williams

To continue reading FREE content

For news and offers direct to your inbox and online, pop your details below.

Register

* By registering you agree that you have read and agree to our Terms and Conditions and that Executive Grapevine International Ltd and its partners may contact you regarding relevant content and products.

If you find yourself asked to register again, please make sure that your browser cookie is enabled.

We would like you to become part of Executive Grapevine and join one of the fastest growing and engaged online communities of Business Leaders and Entrepreneurs in the UK. Thousands of our readers, people just like you, have already registered with Executive Grapevine and we would like you to join in - its FREE!

However, an EU regulation coming our way means that to continue hearing from us, you will need to become a registered user. No matter the outcome of BREXIT, this regulation will apply to us while we remain in the UK and perhaps beyond.

Access across the Executive Grapevine site will continue to be free of charge once you register. You will also be able to join our other communities for:

  • HR Professionals
  • Recruiters

Every reader we retain, is very important to us, and we would appreciate you taking the time to Register with us now.

  • Paul Robertson-Marri
    Paul Robertson-Marri
    Mon, 25 Feb 2019 2:24pm GMT
    I am not sure I would have put celebrity and Boards in the same sentence. Whilst the literal definition of celebrity is someone famous and usually within the sport and entertainment industry, there is unfortunately also a negative connotation that some celebrities might be vacuous, shallow and espouse trivia in exchange for large financial rewards and very little ability. Whereas conversely Boards are places of intellectual rigour, business acumen, debate, governance, team synergy (or not) and strategy and the future of an organisation rests on their successful stewardship. What then does a celebrity bring to a Board? - usually none of these attributes and they are unlikely to be found in a first class sports person either? I can understand politicians like Al Gore being wooed by business (e.g. Nick Clegg and Facebook) because they can open doors to government but that does not make them necessarily suitable for Boards or business, because the competencies and attributes to be a successful Board member are both demanding and complex. Sports men and women are excellent at what they do - predominantly single minded focus, determination, drive, strength of character etc - qualities not necessarily required or effective in a Board room.

Most Read