A CEO should be the core on which a whole company is based. The direction of that one individual can have implications for literally thousands of employees worldwide; they also have the unique responsibility of being the company incarnate. Under great press scrutiny, every action and every expense must give itself up for public analysis.
When done right, the reward is high critical acclaim, a significant pay packet and the closest the corporate world gets to fame and all that goes with it. Some master the art, such as Apple CEO Tim Cook, whose public persona was cultivated carefully over decades, or Warren Buffett, who has managed to maintain an exemplary image for almost half a century.
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