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Social Media sites to challenge Amazon in online shopping sector

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Social Media sites to challenge Amazon in online shopping sector

Facebook has recently joined the battle for the online shopping market with a huge strategy for taking on the mega-corp Amazon. Zuckerberg had already introduced a Facebook Marketplace, as well as rolling out an Instagram e-commerce option on Monday 17th September 2018. Now he has announced a huge range of new features for Facebook, Instagram and WhatsApp Business.

The 2.4 billion users will soon be able to access all shopping needs, including recommendations from celebrities, organising shipping and making payments without ever leaving the site. This is an attempt to merge the connective feeling of social media, with the accessibility of other online shopping platforms, to get ahead of the current giants of e-commerce companies such as Amazon and eBay.

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