For a business wanting to get legs and grow, it all comes down to who its investors are and how much they believe in the brand, and it seems that venture capital has begun to attract the attention of more and more celebrities.
Thanks to their deep pockets, celebrities want to back the next big thing while also getting the opportunity to support something that is of interest to them. For example, two years ago singer and songwriter Rihanna launched her very own beauty brand, Fenty. It is now one of the leading brands within the cosmetics industry and has helped Rihanna become one of the wealthiest singers today, according to Forbes.
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