Everyone needs a job title and it does need to sum up what we do.
Without a title on which to base their actions, workers would inevitably feel like the lovable Andy Dwyer from Parks and Recreation when he’s given a job with an extremely vague title – confused, and suffering from a lack of corporate identity. Your title doesn’t just identify what you do to others, it also gives you context and a place within your organisation. You know where you fit, and that helps you achieve your best.
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