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What does Instagram's drastic new approach mean for business?

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Executive Grapevine | Executive Grapevine International Ltd

What does Instagram's drastic new approach mean for business?

Instagram rose from its humble beginnings as a simple picture-sharing platform in 2010, to one of the most influential social media giants on the planet.

Currently owned by fellow revolutionary platform Facebook, the primarily mobile-device focussed company is just as relevant to brands as it is to users. Having initially exclusively featured user-generated content, Instagram has slowly but surely spent the last nine years upping its profitability – yet has now revealed that it is testing possibly the biggest change to its service in social media history.

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