Daily Insights
for Business Leaders
Apple jettisons workers hired to 'listen in' on Siri users

Bad business

Executive Grapevine | Executive Grapevine International Ltd

Apple jettisons workers hired to 'listen in' on Siri users

With the advent of GDPR and rising speculation over the privacy policies of companies like Huawei and Amazon – coupled with the development of ‘always listening’ devices that are now live in 14.5% of UK homes – a number that is still steadily rising as the top ‘smart home’ companies continue to release a myriad of solutions – a growing sense of distrust for the companies that create them and their motives has flourished amongst the general public.

And, as the latest revelations from Apple reveal, sceptics were right – to a degree. Despite once being considered the ‘technology company of the people’, Apple’s slow metamorphosis into just another corporate entity comparable to the likes of Amazon and IBM has led to a shift in the public’s view of its presence in their lives.

To continue reading FREE content

For news and offers direct to your inbox and online, pop your details below.

Register

* By registering you agree that you have read and agree to our Terms and Conditions and that Executive Grapevine International Ltd and its partners may contact you regarding relevant content and products.

If you find yourself asked to register again, please make sure that your browser cookie is enabled.

We would like you to become part of Executive Grapevine and join one of the fastest growing and engaged online communities of Business Leaders and Entrepreneurs in the UK. Thousands of our readers, people just like you, have already registered with Executive Grapevine and we would like you to join in - its FREE!

However, an EU regulation coming our way means that to continue hearing from us, you will need to become a registered user. No matter the outcome of BREXIT, this regulation will apply to us while we remain in the UK and perhaps beyond.

Access across the Executive Grapevine site will continue to be free of charge once you register.

Every reader we retain, is very important to us, and we would appreciate you taking the time to Register with us now.

Be the first to comment.