Branding can make all the difference to a business. Take a look at the infamous Yorkie campaign whereby the chocolate bar was designed on the concept it was intended for men only – this didn’t go down well with women who were neglected from the campaign. Then there’s the memorable branding fail where game creator EA commissioned the creation of limited-edition customised gold brass knuckles and sent them out to select journalists and fans to celebrate the release of the Godfather II video game. With the weapon’s connotations to gangs and violence, brass knuckledusters were perhaps the incorrect video game prop to send out to fans.
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