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Why Twitter used tweets to hire candidates

Hiring strategy

Executive Grapevine | Executive Grapevine International Ltd

Why Twitter used tweets to hire candidates

For many years, the recruitment process has remained quite stagnant. Job hopefuls either posted or emailed their CV and covering letter in the hope of impressing an employer or recruiter.

Then the wait to be invited to an interview (or politely rejected). But in a digital era, there has been subsequent noise about whether this traditional recruitment process still works. And in the eyes of the younger, tech-savvy generations that are entering the workforce, it seems that they have other ideas about what the recruitment process should entail.

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