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NEW TREND | What is 'dopamine fasting' - and why are leaders going nuts for it?

What is 'dopamine fasting' - and why are leaders going nuts for it?

Every so often, a new workplace term comes onto the scene. In recent years we've heard about the effects that 'offerism', 'negging' and 'always-on culture', however the latest term to the make the rounds in the employment world is ‘dopamine fasting’ which seems to be Silicon Valley’s latest productivity fad – and one that business heads are going nuts for.

Many leaders such as Twitter Jack Dorsey and Apple icon Steve Jobs have been known to embrace some strange lifestyle habits, such as only eating one food for months on end, or spending hours interchanging between an ice bath and a sauna, yet this new popular lifestyle trend involves cutting yourself off from almost all stimulation for 24 hours. The BBC reported that people abiding by this fast can’t eat or drink anything other than water and aren’t able to use the internet, phone, computer or any other form of technology during that period.

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