All productive relationships in your life start with an initial introduction. Regardless of whether the individual’s future relationship to you is business-related, personal or even familial, there’s always going to be a period of around 30 seconds when their initial impression of you will define how your relationship will begin.
In your personal life, you may have hours, weeks, months or years to cast off the shackles of the first impression, yet in business, the first impression may be the difference between a sale and a flop, securing funding and going out of business or even getting the job and being turned away.
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