Surprising new findings from B2B ratings and review company Clutch have found that despite 67% of candidates choosing to use Facebook and LinkedIn in their job search, one in four companies believe that social media is the least effective way of recruiting new staff.
Nearly one quarter – or 24% – of HR employees ranked social media as the least effective way of sourcing talent, stating that those depending on it need to ‘rethink their strategy’, as it requires a highly-targeted and thoroughly-tracked campaign. The resource was a clear first choice when resourcing managers and HR were quizzed on least-effective methods, with passive recruiting coming in second at 18%, university career fairs coming in third at 13% and tests/assessments featuring fourth at 12%.
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