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Isolation | Panic buying is over; here's the effect it had on business

Panic buying is over; here's the effect it had on business

One of the most dramatic public reactions to the news that the coronavirus had progressed onto UK shores was the unprecedented amount of panic buying that hit the nation’s supply chain. In a matter of hours, chain supermarkets such as Sainsbury's Asda and Tesco sold out of essentials like toilet roll, fresh food, disinfectant, soap and dried pasta.

The reaction was a guttural one; people were unaware how the country was to be affected in the long-term and justified their actions by believing that they were ensuring the safety and security of their own households – yet as reports came to evidence, the panic buying was unfounded, and left those in need with no way of purchasing the supplies they needed to survive.

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