Whilst the steep rise in usage of digital connectivity platforms such as Slack and Microsoft Teams has increased tenfold as the coronavirus pandemic forced the workforce into home offices and onto kitchen countertops, the most convenient way to do business online for many is still via that professional mainstay – the email.
And this isn’t set to change any time soon; Statista data suggested that email usage is rising the world over at a rate of three per cent each year, and will continue to do so until at least 2023. Each working day, accounts are accessed by 3.9billion active users, whilst the global marketing budget spent on email advertising rose to 43% in 2019.
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