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COVID-19 | Half of public will boycot immoral brands

Half of public will boycot immoral brands

With the UK lockdown starting to ease and PM Boris Johnson announcing that non-essential shops can reopen their doors and welcome customers back, businesses up and down the UK will be looking forward to claim back some form of normality, while also trying to boost the economy.

However, new research carried out by The Brand & Reputation Collective (BRC) has found that consumers will sway more towards companies and brands who acted in a socially responsible way during the coronavirus crisis.

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