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Social justice | What is 'woke washing'?

What is 'woke washing'?

In the past, brands have gone to many lengths to create an impact with customers. For example, many will remember when Marks & Spencer launched an LGBT sandwich, which was a classic BLT with some guacamole added in to signify that the business supported LGBT rights.

Similarly, Lacoste was slammed after it decided to replace its iconic crocodile logo with 10 limited edition polo shirts featuring endangered species instead. However, as the Guardian reported, it was soon pointed out that the fashion brand also manufacturers gloves that are made from deer leather, making the firm’s decision to support endangered animals a little hard to swallow.

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