What is the point of a job title? The basic answer is, of course, to let others know what you do; if the office drain is blocked, it makes sense to search for someone who calls themselves a plumber. Or, if you find yourself in need of a salesperson to join your team, it makes sense to advertise for an open sales position, right?
Well, whilst this may be the logic of many companies, a growing trend within the world of work seems to be doing away with the traditional function titles in leu of far more extravagant and, often mystifying, new terms.
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