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'Blursday' | COVID business terms that would have made no sense in January

COVID business terms that would have made no sense in January

It’s surreal to look back on the past year and consider that the words that have permeated every aspect of our lives, due to the worldwide coronavirus pandemic and the havoc the virus wreaked across the planet, just 11 months ago the vast majority of professionals simply didn’t know.

COVID was an unprecedented event. Governments scrambled to deal with its snowballing spread across continents, whilst the economy went into shock as consumer habits changed overnight and businesses sought some form of sustainability and longevity. All of which took place through the lens of language that had previously been almost unknown.

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