Every big business began life as a faint idea; an innovative thought that would spiral and spin into something grander and more relatable than previously imagined. And whilst it might be easy in hindsight to say, “Dear me that was a good idea for a business”, often in the moment you’ll feel mad for even thinking something so outlandish could work.
Innovation is a crucial part of the success of a fledgling business – as Dr Bettina von Stamm, Founder of the Innovation Leadership Forum, explained to us in a recent interview.
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