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Coca-Cola, IKEA & L'Oréal: The rise of ethical branding

Coca-Cola, IKEA & L'Oréal: The rise of ethical branding

Coca-Cola has taken a U-Turn on its original opposing views against the introduction of a Deposit Return Scheme, and is now embracing the idea – a move welcomed by environmental charity Greenpeace.

The scheme involves customers returning Coca-Cola cans and bottles in exchange for a refundable deposit, meaning a small refundable charge being added at sale. 

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