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OU's Head of Brand & Acquisition reveals the importance of integrity in marketing

OU's Head of Brand & Acquisition reveals the importance of integrity in marketing

The Open University recently launched a campaign, OU Commute, aimed at inspiring people into education as part of their daily commute. 'Learn Anywhere, Achieve Anything’, the multi media campaign will take over the daily commute with bold banner ads across the country, targeting London tube passengers as well as drivers and rail passengers nationwide.

We spoke to Ella Hall, Head of Brand at The Open University, who explained to Business Grapevine the ins and outs of the revolutionary campaign.

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