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Amazon's VP of Innovation: 'We are failing and we will continue to fail'

Amazon's VP of Innovation: 'We are failing and we will continue to fail'

How many times have we heard to adage, ‘you have to learn from your mistakes’? We may associate this more with our mothers than with our colleagues, but it’s just as true in business as it is in our personal lives.

Amazon’s Vice President for Global Innovation Policy and Communications, Paul Misener, spoke at Retail Week’s technology conference in London, and explained how a high tolerance for failure was one of the main drivers of innovation, Business Insider reports. “It's OK to be wrong, it's OK to make mistakes — it's OK to fail," Misener said. "That's the key part I want to communicate to you today is the importance of failure in any sort of innovation.

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