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3 re-brands that sent the world reeling

3 re-brands that sent the world reeling

Out with the old and in with the new, a phrase we've all heard our elderly relatives say. And though they were probably referencing spring cleaning or the like, the phrase holds true when placed in a strategic context. Rebranding is a word that can strike dread into even the most confident of executives; but why?

We all know that stagnation is the road to ruin, and yet, a lot of companies are terrified that rebranding, or at least realigning their strategy, will culminate in their own personal apocalypse.

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