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Build-a-Bear turn to Executive specialist

Build-a-Bear turn to Executive specialist

Struggling retailer Build-a-Bear has beefed up its Board, utilising the skills of an Executive Search firm to do so after a strategic review revealed the need for change. According to The Street, the firm hired Russell Reynolds Associates to employ Anne Parducci, who is an expert in children’s media, as well as looking for new Directors and Chairpeople.

The review, taken after six straight quarters of sales declines, revealed the need for a new strategy. The review also revealed that uncommunicative management also left the firm’s stock price “underappreciated”.

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