Executive Grapevine | Executive Grapevine International Ltd

Hashtags can serve as a powerful tool for connecting recruiters to candidates looking for new
job roles, so how can you make the most of them on your social media posts?

Hashing it out

If you’ve spent any time at all on social media, you’ve probably seen people using hashtags – a small ‘#’ symbol before a word that allows you to search for other posts sharing the same tags.

Hashtags are particularly prominent on social media sites such as Twitter and Instagram as they allow users to quickly find content that aligns with their personal interests. For example, if you wanted to share a picture of your dog and hoped to catch the attention of other owners or dog enthusiasts for that matter, you might hashtag your picture ‘#dog’, or ‘#labrador’ – and anyone searching for those terms would be able to see your picture.

While hashtags have a perpetual presence in the personal lives of individuals, they have a crucial influence over professional life too. Hashtags can serve as a powerful tool for connecting recruiters with candidates who are looking for new job roles.

 

Sadie Jones, a PR Account Manager for Clearly PR who specialise in recruitment marketing, suggested that recruiters can add hashtags to job adverts posted on social media in a bid to attract more suitable candidates.

“There are many different recruitment hashtags to choose from that will appeal to candidates but the most effective for job postings is using those that are industry specific,” she said. “For example, #FinTech or #AI work well for tech-specific roles, while #MarketingJobs or #PR will help engage candidates looking for roles in those disciplines.”

But the benefits of using hashtags can work in both ways. “It can be a really quick-fire way to source new clients,” Jones added. “For example, if a recruiter was to search hashtags such as #nowhiring, it will increase the transparency of companies that are hiring. It’s the conversation starter you need to introduce yourself and tell them exactly how you can help and take work off their plate.”

Jones explained that recruiters can also create their own hashtag, linking together all of the job posts that they are managing. That way, even if a candidate isn’t quite right for a role, the recruiter might be able to find something similar for them.

 

While this may seem like an easy way to improve the reach of your posts, there is one critical element that you must consider before releasing your hashtag into the social sphere. Many hashtags are formed by pushing two words together without a space in between (like Jones’s example of ‘#MarketingJobs’ above), but this can sometimes have unintended consequences.

“Take the classic Susan Boyle’s album party hashtag as a prime example of not fully thinking through how else words can be read in a sequence,” said Jones. “If you haven’t seen it, what do you see?” This tag, the innocent #susanalbumparty, caused a Twitter sensation back in 2012 when clueless promoters didn’t notice the unfortunate vulgar phrase that the hashtag spelled out.

So, the key takeaway for recruiters is to ensure that your job ads don’t go viral for all the wrong reasons. Be sure to check, double-check, triple-check, and get a neutral opinion from a colleague before you hit ‘post’!