Within business, it’s important to create a consistent, professional brand. However, in recruitment building a personal brand should take equal precedence.
“When people talk about their experience with a recruitment consultancy, the conversation doesn’t typically start with ‘I dealt with Michael Page.’ It starts with ‘I dealt with Bob’,” Nick Kirk, UK Managing Director at PageGroup explains. “That’s how people think about our industry.”
During a panel discussion organised by Feefo, Kirk described that a common challenge for PageGroup – which employs around 7,000 members of staff – is ensuring all workers represent the brand’s values. “That’s the aim you should have if you work in the industry and want to stay in it,” he said. “For our best consultants, most of our clients and candidates don’t even know who they work for, they could work for anyone."
And as it stands, many recruitment conversations initially take place online meaning this concept of personal brand transcends to the digital space too.
Here, Recruitment Grapevine speaks to Lorraine Thomas, Managing Director of Metzger Search & Selection, for her top tips on building and maintaining a personal brand both on and offline.