We don't follow. We lead.

Over the last five years, as buying behaviours have become more complex and the marketing function has come to demand greater transparency and demonstrable results. To meet this need, Executive Grapevine has developed its own platform, the Grapevine Intelligent Lead Tracker (GILT), which predicts the intentions of readers based on millions of intent signals, combined with demographic and firmographic data points, across all our content channels.

Our GILT technology collects intent signals from across buyer journey, including website browsing, virtual events engagement, digital resource downloads, survey responses, podcast listens, videos streamed and client-specific content consumption.

As a powerful intent data collection, collation and analytics platform, GILT uses machine learning, to transform disparate readership information into intelligence for commercial targeting.

GILT dashboards deliver leads straight into the hands of client sales and marketing teams in real time via integrations available for all major CRM platforms and provide unparalleled visibility of performance across all marketing activities.

Twice nominated for the Association of Online Publishers Product of the Year (2022 and 2024), GILT is already delivering success for hundreds of clients and creating enhanced experiences for tens of thousands of HR buyers.