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Advertising Terms & Conditions
These Terms apply to advertising and promotional Services supplied by Executive Grapevine International Ltd (EGIL). They must be read with the General Terms and Conditions for Commercial Partners, Privacy Policy, Cookie Policy, applicable Data Sharing Schedule and Booking Form.
Advertising delivery and reporting do not by themselves give the Buyer a right to receive identifiable reader information. Aggregate reporting, account-level insight and named engagement signals are different products and are governed separately below.
1. DEFINITIONS
1) 'Advertisement' means any display, rich-media, native, partner-page, sponsored-content, newsletter, email, audio, video or other paid promotional material supplied as part of the Services.
2) 'Advertising Standards' means the CAP Code, applicable ASA rulings, relevant IAB standards and other advertising laws, regulations and industry codes applying to the Advertisement.
3) 'Buyer' means the advertiser identified in the Booking Form and, where applicable, an agency or media buyer placing the order on the advertiser's behalf.
4) 'Buyer Materials' means all copy, claims, artwork, trade marks, data, code, tags, URLs and other materials supplied by or for the Buyer.
5) 'Booking Form' means the signed order form, order confirmation or statement of work describing the Services, campaign, inventory, dates, fees and any expressly guaranteed commitment.
6) 'Campaign Data' means delivery and interaction information generated through the Services, including impressions, viewability, clicks, time, device, referral and related measurement data.
7) 'Data Sharing Schedule' means the campaign-specific terms governing any disclosure and use of Personal Data, including permitted fields, purpose, lawful-basis responsibilities, retention and security.
8) 'Named Advertising Engagement Signal' means limited Business Contact Information and a broad professional-interest category relating to an identifiable registered reader whose meaningful engagement with clearly identified Buyer content meets the objective criteria in the Booking Form or Data Sharing Schedule. It is not an enquiry or request for contact.
9) 'Services' means the advertising, content, distribution, production, technology, reporting and related services described in the Booking Form.
10) Capitalised expressions not defined in these Terms have the meanings given in the General Terms and Conditions for Commercial Partners.
2. BOOKING RATES AND PAYMENT
1) All bookings are subject to availability and EGIL's acceptance. A Contract is formed in accordance with the General Terms when the Booking Form is accepted.
2) The campaign, inventory, price, payment schedule and Services are set out in the Booking Form. Rate Card prices may change but a later change does not alter an accepted Booking Form.
3) Payment, late-payment interest, recovery costs, taxes, suspension and invoice disputes are governed by the General Terms unless the Booking Form expressly states otherwise.
4) EGIL is not required to reserve inventory or begin delivery until it has received the agreed payment, deposit, assets and approvals.
5) A series or volume discount is conditional on the Buyer completing and paying for the agreed commitment. If the Buyer reduces the commitment, EGIL may reprice completed Services at the applicable undiscounted rate and charge the cancellation amount under section 8, without recovering more than the agreed total price.
6) Where an agency places a booking, it warrants that it is authorised to bind the advertiser. Unless EGIL agrees otherwise in writing, the agency is responsible for payment whether or not it has received funds from the advertiser.
3. BUYER MATERIALS AND APPROVAL
1) The Buyer shall supply complete Buyer Materials in the required format by EGIL's stated deadlines and shall comply with reasonable technical, editorial, security and accessibility requirements.
2) The Buyer warrants that Buyer Materials and each Advertisement are accurate, substantiated, lawful, decent, honest and truthful; do not infringe third-party rights; and comply with the Advertising Standards.
3) The Buyer shall clearly substantiate objective, comparative, environmental, pricing, savings, employment, health and other regulated claims before publication and shall provide evidence promptly on request.
4) The Buyer warrants that it has obtained all rights, licences, releases and permissions needed for Buyer Materials, including those relating to trade marks, copyright, music, images, testimonials, personal data and identifiable individuals.
5) Buyer Materials must not contain malicious code, undisclosed tracking, automatic downloads, deceptive interfaces or technology that interferes with EGIL's systems, readers or measurement.
6) EGIL may reject, remove, suspend or require amendments to an Advertisement that it reasonably considers unlawful, misleading, unsafe, infringing, technically unsuitable, inconsistent with the Advertising Standards or inappropriate for its audience. EGIL's review does not transfer the Buyer's responsibility for the Advertisement.
7) EGIL may label paid material as 'Advertisement', 'Sponsored', 'Partner content', 'Promoted' or another clear equivalent and may identify the Buyer so the commercial relationship is apparent.
8) If Buyer Materials or approvals are late, incomplete or unsuitable, EGIL may delay delivery, use available inventory, revise the schedule or charge reasonable additional production costs. This does not remove the Buyer's payment obligations.
4. INTELLECTUAL PROPERTY AND CONTENT
1) Each party retains ownership of its pre-existing intellectual property.
2) The Buyer grants EGIL a non-exclusive, worldwide, royalty-free licence during the Contract and any agreed archive or on-demand period to use, reproduce, adapt, format, display and distribute Buyer Materials as necessary to provide, promote and report on the Services.
3) EGIL owns its platforms, formats, templates, code, design systems, audience products and materials created independently of the Buyer. Unless the Booking Form transfers specified rights, bespoke material created by EGIL remains EGIL's property and the Buyer receives a non-exclusive licence to use the final approved deliverable for the purpose and period stated in the Booking Form.
4) Sponsored editorial and native content remains subject to EGIL's editorial, legal and production standards. EGIL may correct formatting, grammar, accessibility and house style, but shall seek approval before making a material change to the Buyer's factual meaning where practicable.
5) The Buyer must not copy, scrape, reverse engineer, republish or exploit EGIL's audience, platform, content, data or campaign technology beyond the rights expressly granted.
5. DELIVERY MEASUREMENT AND PERFORMANCE
1) EGIL shall use commercially reasonable efforts to deliver the Services in accordance with the Booking Form.
2) Unless the Booking Form expressly identifies a metric as guaranteed, EGIL does not guarantee impressions, viewability, reach, clicks, responses, registrations, engagement, leads, opportunities, pipeline, sales, revenue, return on investment or any other outcome.
3) Forecasts and estimates are indicative. Delivery and performance may be affected by audience availability, targeting restrictions, inventory, timing, market conditions, competing campaigns, platform and browser controls, consent choices, ad blockers, automated security activity, Buyer Materials and linked landing pages.
4) EGIL may reasonably optimise placement, timing, frequency, creative rotation, audience selection or inventory within the agreed campaign scope. A material change to the contracted product or audience requires the Buyer's agreement.
5) Campaign reporting may exclude suspected bots, duplicate activity, test traffic, invalid traffic and activity that cannot be measured reliably. Differences between EGIL's reporting and the Buyer's or a third party's reporting are not by themselves evidence of under-delivery.
6) If EGIL materially under-delivers an expressly guaranteed advertising quantity for reasons within its reasonable control, the Buyer's sole remedy is reasonable replacement delivery, extended delivery or equivalent inventory. If EGIL cannot provide that remedy, it shall issue a proportionate credit or refund for the undelivered element.
7) No remedy arises for reduced performance or measurement caused by the Buyer's delay, defective material, changes, restrictive instructions, landing page, tracking, systems or failure to accept a commercially reasonable adjustment.
6. DATA PROTECTION TRACKING AND ENGAGEMENT SIGNALS
1) Each party shall comply with applicable Data Protection Legislation and electronic marketing law, including the UK GDPR, Data Protection Act 2018 and PECR.
2) EGIL may use Campaign Data to deliver, secure, measure, analyse and improve the Services as described in its Privacy Policy and Cookie Policy. Where consent is legally required for cookies or similar technologies, the relevant technology shall not be used unless and until valid consent has been obtained.
3) The Buyer must not place or operate a pixel, cookie, tag, beacon, fingerprinting technology or other tracker through EGIL's Services without EGIL's prior written approval. The Buyer shall provide complete information about its operation, recipients, purposes, duration, transfers and consent requirements.
4) The Buyer is responsible for the privacy information and lawful operation of its own website, landing pages, forms, pixels, analytics, profiling and subsequent marketing. EGIL's approval of a URL or tracker does not confirm the Buyer's compliance.
5) Standard advertising reporting is aggregate or non-identifiable. An advertisement impression, page impression, view, brief visit or click does not by itself entitle the Buyer to receive the reader's name or Business Contact Information.
6) EGIL may provide organisation-level or account-level insight only where it can do so lawfully and with reasonable safeguards. The Buyer must not attempt to identify an individual from aggregate, pseudonymous or organisation-level information.
7) EGIL may supply a Named Advertising Engagement Signal only where all of the following apply:
(a) the Booking Form expressly includes the product and a Data Sharing Schedule has been agreed;
(b) the Buyer is clearly identified to the reader before the qualifying engagement;
(c) EGIL's current Privacy Policy clearly explains the disclosure, purpose, recipients or recipient category and right to object;
(d) an objective meaningful-engagement threshold is documented and a mere impression, accidental interaction or isolated brief visit does not qualify; and
(e) EGIL has documented an appropriate lawful basis and completed any assessment required by law.
8) A Named Advertising Engagement Signal may include only approved fields, normally name, corporate email, job title, employer, broad professional-interest category, engagement band and recency. It must not disclose full browsing history, precise page-by-page behaviour, private communications or unrelated activity.
9) A Named Advertising Engagement Signal is not a Lead, enquiry, recommendation, purchase intention or request for contact. Receipt does not constitute consent to email, telephone or other direct marketing. The Buyer must establish its own lawful basis, provide required privacy information, identify EGIL as the source where applicable, comply with PECR and honour objections and suppression.
10) Neither party shall infer or disclose Special Category Data from advertising or content engagement without a separate lawful basis and applicable Article 9 condition. Broad professional interests must not be presented as sensitive facts or used for decisions producing legal or similarly significant effects.
11) The Buyer shall use identifiable data only for the purpose, period and contact limits in the Data Sharing Schedule; shall not sell it or disclose it onward; and shall delete or anonymise it when the permitted period ends unless a lawful direct relationship has been established.
7. BUYER RESPONSIBILITY AND INDEMNITY
1) The Buyer is responsible for Buyer Materials, advertising claims, products and services promoted, linked destinations, approved tracking and its use of Campaign Data or Personal Data.
2) The Buyer shall indemnify EGIL against third-party claims, regulatory action, losses, damages and reasonable costs arising from a breach of section 3, section 4 or section 6, or from the Buyer's products, services, landing pages, tracking or unlawful use of data, except to the extent caused by EGIL's breach or negligence.
3) EGIL shall notify the Buyer promptly of an indemnified claim, allow the Buyer reasonable control of its defence and provide reasonable cooperation at the Buyer's cost. The Buyer must not settle a claim in a way that admits fault by, or imposes an obligation on, EGIL without EGIL's written consent.
8. CANCELLATION SUSPENSION AND TERMINATION
1) The Contract is a business-to-business agreement. Consumer cancellation rights do not apply merely because an Advertisement promotes goods or services to consumers.
2) If the Buyer cancels all or part of an accepted booking, the following cancellation charges apply unless the Booking Form states otherwise:
(a) more than 10 weeks before the campaign start date: 50 per cent of the cancelled fees;
(b) between 10 and 8 weeks before the campaign start date: 75 per cent of the cancelled fees; and
(c) less than 8 weeks before the campaign start date or after production or delivery has begun: 100 per cent of the cancelled fees.
3) The cancellation charges reflect reserved inventory, committed resources, preparation and the reduced opportunity to resell the Services. EGIL shall not recover more than the cancelled contract value and shall take reasonable account of material costs avoided or inventory resold where required by law.
4) EGIL may suspend or terminate Services if the Buyer fails to pay, materially breaches the Contract, creates a legal, regulatory, security or reputational risk, or fails to supply compliant materials. The Buyer remains liable for Services delivered, committed non-cancellable costs and applicable cancellation charges.
5) Where EGIL cancels an affected Service for reasons within its reasonable control and cannot provide a reasonable replacement, it shall refund or credit the fees paid for the undelivered element. This does not apply where EGIL suspends or terminates because of the Buyer's act or breach.
9. LIABILITY
1) Liability under these Terms is governed by the General Terms and Conditions for Commercial Partners.
2) Nothing excludes liability for death or personal injury caused by negligence, fraud or fraudulent misrepresentation, or any liability that cannot lawfully be limited.
3) Subject to paragraph 2), EGIL is not liable for indirect or consequential loss, or loss of profit, revenue, business, opportunity, anticipated saving, goodwill or data.
4) Subject to paragraph 2), EGIL's aggregate liability arising from the affected Services shall not exceed the fees paid or payable for those Services.
5) EGIL is not liable for the Buyer's advertising claims, products, services, landing pages, tracking, data use or failure to comply with the Advertising Standards or Data Protection Legislation.
10. GENERAL
1) These Terms and the Contract are governed by English law, and the courts of England and Wales have exclusive jurisdiction.
2) EGIL may publish updated Terms with a revised effective date. An existing Contract remains governed by the version incorporated when its Booking Form was accepted unless the parties agree otherwise or a change is required by law.
3) If these Terms conflict with the General Terms, these Terms take precedence for Advertising Services. A Data Sharing Schedule takes precedence for the Processing of Personal Data, and the Booking Form takes precedence for the expressly agreed campaign and commercial scope.
4) Questions about these Terms may be sent to [email protected].
Executive Grapevine International Ltd
Registered in England & Wales: 2789779 | VAT: 6259453 20
Gate House, Fretherne Road, Welwyn Garden City, AL8 6NS, United Kingdom | +44 (0)1707 351451
Last reviewed by: Helen Fish, Director, 11 September 2026