Advertising Terms & Conditions
These Advertising Terms & Conditions ("Terms") apply to all advertisements placed by Buyers through Executive Grapevine International Limited ("EGIL"). These Terms should be read alongside EGIL's General Terms & Conditions, Privacy & Cookie Policy, and the specific details set out in the Booking Form. In case of conflict, the Booking Form shall prevail.
1. Definitions
1.1 "Buyer" means the person or entity whose goods, services, or intellectual property are advertised, or the agency/media buyer acting on their behalf.
1.2 "Advertisement" means any display banners, Genie MPU, Genie Pop-up, GILT partner license or other native content, sponsored articles, emails, or other promotional materials.
1.3 "Booking Form" means the signed order form setting out the details of the campaign, including scope, materials, timelines, and fees.
2. Booking, Rates & Payment
2.1 All bookings are subject to availability and EGIL's approval. Campaign start dates are only guaranteed upon receipt of full payment or agreed deposit.
2.2 Buyer shall pay the fees as set out in the current Rate Card. Rates are subject to change; any revisions will not apply to confirmed bookings.
2.3 Invoices are due within fourteen (14) days of issue. Overdue amounts shall incur interest at 4% per annum above the Bank of England base rate, compounded monthly.
2.4 Series discounts apply for campaigns booked and completed within the agreed period. Failure to complete the series does not void payment obligations for the remaining contract value.
3. Content & Delivery of Assets
3.1 Buyer shall deliver all creative assets, copy, and landing page URLs in accordance with EGIL's technical specifications and deadlines as specified in the Booking Form or as agreed in writing with EGIL if not included on Booking Form.
3.2 EGIL reserves the right to reject or require amendments to any Advertisement that EGIL deems non-compliant with these Terms, applicable laws, industry codes, or incompatible with EGIL's audience.
3.3 All intellectual property rights in materials created by EGIL, including design, code, and copy, remain the property of EGIL and may not be reproduced without EGIL's written consent.
4. Buyer Warranties & Indemnities
4.1 Buyer warrants that all Advertisement content is accurate, lawful, non-infringing, and complies with the British Code of Advertising Practice, IAB's LEAN principles, and the Coalition for Better Ads standards.
4.2 Buyer holds all necessary rights, licenses, and permissions for any third-party content, trademarks, or personal data used in the Advertisement.
4.3 Buyer shall indemnify, defend, and hold harmless EGIL from any claims, losses, or liabilities arising out of or relating to the Advertisement, including any breach of warranties under these Terms.
5. Liability & Remedies
5.1 EGIL shall use commercially reasonable efforts to deliver the Advertisement and related campaign services in accordance with the Booking Form. Unless expressly stated otherwise in the Booking Form, EGIL does not guarantee specific performance metrics, audience volumes, lead volumes, response rates, engagement levels, impressions, registrations, click-through rates, sales opportunities, pipeline generation, return on investment, commercial conversions, or campaign outcomes.
5.2 The Buyer acknowledges that campaign performance and delivery are materially affected by factors outside EGIL’s reasonable control, including but not limited to prior audience exposure to similar campaigns or competing marketing activity, market conditions, audience availability, targeting restrictions, competing campaigns, timing, platform algorithms, inventory availability, and the quality, suitability, timing and relevance of Buyer-provided creative assets, content, data and landing pages.
5.3 Any audience estimates, inventory forecasts, delivery projections, campaign counts, engagement estimates or indicative forecasts provided by EGIL are indicative only and shall not constitute guaranteed outcomes or contractual performance commitments unless expressly stated otherwise in the Booking Form.
5.4 Where campaign criteria, targeting parameters, audience definitions, creative restrictions, compliance requirements or Buyer instructions materially limit deliverability, EGIL reserves the right to recommend revised targeting, revised timelines, alternative inventory, amended formats, or revised delivery assumptions. Buyer refusal to accept commercially reasonable amendments shall not constitute a failure by EGIL to perform the Services.
5.5 EGIL's total liability for any act or omission in connection with the Advertisement shall not exceed the amount paid by Buyer for the relevant Advertisement.
5.6 In no event shall EGIL be liable for any indirect, incidental, consequential, special or economic losses, including loss of profits, loss of revenue, loss of opportunity, loss of anticipated savings, loss of goodwill, loss of data, or business interruption.
6. Data Protection & Privacy
6.1 Both parties shall comply with all applicable data protection laws, including the UK GDPR, the Data Protection Act 2018, and the UK Data (Use and Access) Act 2025 (DUAA).
6.2 Buyer acknowledges that EGIL may use profiling and behavioural segmentation to deliver and optimise Advertisements, including inferred attributes, which must be treated in line with DUAA transparency and fairness obligations.
6.3 Use of cookies, tracking tags, beacons, or other technologies requires clear consent mechanisms as per PECR and DUAA. Buyer agrees not to use such technologies via EGIL’s channels without prior written consent.
6.4 Buyer must provide appropriate privacy notices on any linked landing pages and ensure they clearly identify any inferred profiling or automated decision-making that occurs as part of the ad journey.
6.5 If EGIL provides audience analytics or engagement data containing inferred characteristics (e.g. job seniority estimates or interest segments), Buyer agrees not to use such data to make decisions with legal or significant effects on individuals without appropriate human oversight.
7. Cancellation & Termination
7.1 If EGIL has received a signed Booking Form, the Buyer cannot cancel the order and full payment is due. We draw your attention to the Consumer Contracts (Information, Cancellation and Additional Charges) Regulations 2013 for consumer-facing campaigns. Once confirmed, these orders may not be cancelled, and no cooling-off period applies.
7.2 EGIL may terminate or suspend delivery at any time if Buyer breaches these Terms or fails to make timely payments. Buyer remains liable for all fees due.
8. Governing Law & Jurisdiction
8.1 These Terms are governed by the laws of England and Wales. Any disputes shall be submitted to the exclusive jurisdiction of the courts of England and Wales.
Executive Grapevine International Ltd
Registered in England & Wales: 2789779 | VAT: 6259453 20
Gate House, Fretherne Road, Welwyn Garden City, AL8 6NS, United Kingdom | +44 (0)1707 351451
Last reviewed by: Helen Fish, Director, 19 May 2026