Demand Generation Parternships Terms & Conditions

These Terms and Conditions are to be read in conjunction with the General Terms & Conditions for all Executive Grapevine International Limited (EGIL) services, the Privacy Policy, and the specific campaign details as set out in the Booking Form.

1. Data Ownership

1.1 Lead Generation: All Business Contact Information ("Data") obtained through any lead generation campaign is transferred in full ownership to the Buyer upon completion of the contract.

1.2 Solus Campaigns: All Data remains the property of EGIL unless, as part of the campaign, the Data Subject explicitly agrees to receive goods or services from the Buyer.

2. Data Processing and Accuracy

2.1 EGIL collects and processes personal data in compliance with:

UK GDPR & UK Data Protection Act 2018
EU GDPR (Regulation (EU) 2016/679) where applicable
Privacy and Electronic Communications Regulations (UK PECR)

2.2 EGIL uses commercially reasonable endeavours to ensure Data is accurate, up-to-date, and aligned with the Buyer’s campaign criteria. Data is compiled from publicly available sources and direct subject engagements; completeness cannot be guaranteed.

2.3 Where EGIL relies on legitimate interests (Article 6(1)(f) UK GDPR/EU GDPR) for processing, Data Subjects are informed at the point of collection and provided with the opportunity to opt–out at any time.

2.4 EGIL does not offer Data based on consent under Article 6(1)(a) UK GDPR/EU GDPR for Lead Generation or Solus Services unless explicitly agreed in writing.

2.5 In accordance with DUAA 2025, where Data is subject to inference, scoring, or profiling, EGIL maintains transparency logs and will make profiling criteria and attribute categories available to the Buyer upon request. EGIL confirms that no automated decisions with legal or similarly significant effects are made without human involvement.

3. Campaign Performance, Audience Availability & Delivery Assumptions

3.1 The Buyer acknowledges that lead generation performance, campaign scale, response rates, engagement levels and lead availability are materially affected by factors outside EGIL’s reasonable control, including but not limited to market conditions, audience availability, targeting restrictions, competing campaigns, campaign timing, prior market exposure, industry saturation, and the quality, suitability and relevance of Buyer-provided assets, messaging and campaign criteria.

3.2 Any lead volume estimates, audience forecasts, campaign counts, delivery projections or performance assumptions provided by EGIL are indicative only and shall not constitute guaranteed outcomes unless expressly stated otherwise in the Booking Form.

3.3 Where campaign criteria, audience definitions, approval delays, compliance restrictions or Buyer instructions materially restrict deliverability, EGIL reserves the right to recommend revised targeting, revised timelines, amended campaign criteria, alternative audience segments, or revised delivery assumptions.

3.4 Buyer refusal to accept commercially reasonable amendments shall not constitute failure by EGIL to provide the Services.

3.5 EGIL shall not be liable for any reduction in campaign performance, lead volume, engagement levels or delivery scale arising from:

(a) restrictive or niche targeting criteria;

(b) limited reachable audience inventory;

(d) market saturation or audience fatigue; or

(e) changes in market conditions or audience responsiveness.

4. Campaign Assumptions

4.1 Lead estimates are indicative only

4.2 Audience availability fluctuates

4.3 Restrictive targeting reduces reachable volume

4.4 Response rates are not guaranteed

4.5 Asset quality materially affects campaign performance

4.6 Timelines may require adjustment

4.7 Market saturation may reduce engagement

4.8 EGIL may recommend revised targeting during delivery

5. Nurtured Leads

5.1 In a nurture campaign, leads become eligible for further engagement only after initial Data collection as part of an agreed GILT Lead Generation campaign for the Buyer.

5.2 Nurture activities (timing and format) are detailed in the Booking Form. A lead is deemed "nurtured" once either the specified period has elapsed or all agreed follow-up touches have been delivered, whichever occurs first.

5.3 Buyers must supply all content and resources at campaign start; any additions require mutual agreement in writing.

5.4 Where nurture content involves profiling or behavioural segmentation under DUAA, Data Subjects are provided with clear information at the point of interaction, including their right to object or request human review if any automated decisions are involved.

6. Multiple Touch Leads

6.1 A "Multiple Touch Lead" is a Data Subject who has engaged with two or more GILT campaign elements within a 12-month rolling period.

6.2 At least one engagement must include clear notification that the Data may be shared with a third party subject to EGIL’s Data Controller approval per Section 4 criteria, and must inform the Data Subject if profiling, inference, or scoring is used as part of the campaign strategy under DUAA 2025.

7. Liability

7.1 EGIL warrants compliance with all applicable data protection laws (DPA 2018, UK GDPR, EU GDPR, PECR) and DMA Code for Data-Driven Marketing.

7.2 EGIL is not liable for: loss of profit, revenue, goodwill, opportunity, or any indirect/consequential losses arising from the Buyer’s use of Data, except where such liability cannot be excluded by law.

7.3 EGIL provides no warranty regarding:

The accuracy, completeness or timeliness of any Data.
Suitability or fitness for purpose of the Data or Services beyond those explicitly agreed.
In the event of a Data Breach, EGIL and the Buyer shall promptly notify each other, investigate, cooperate with authorities, and assist with any required notifications. If a breach involves profiled or inferred data under DUAA, EGIL and the Buyer shall also assess whether any legal or algorithmic rights of the Data Subject have been affected and take appropriate remediation steps, including human review if automated processing was involved.

8. Buyer Obligations

8.1 For all Lead Generation campaigns, Buyers must:

Complete and return a Legitimate Interest Assessment (LIA) or equivalent questionnaire.
Provide a current, GDPR-compliant Privacy Policy.
Supply evidence of GDPR compliance, including breach remediation processes.
Confirm the geographic scope of data transfer; any processing outside the UK/EEA requires prior written approval and demonstration of equivalent protections.

8.2 Buyers must include in all Solus email templates:

A working unsubscribe link compliant with PECR.
Clear identification that the email is sent by EGIL on the Buyer’s behalf.

8.3 Failure to meet delivery deadlines for campaign assets may result in:

Reduced delivery volumes (without EGIL liability).
Loss of reserved campaign slots, which EGIL may resell.

8.4 Campaign record counts are estimates; final volumes may vary. No warranty is given that estimated counts match final delivery.

8.5 Declare whether any profiling, scoring, segmentation, or automated decision-making will be applied to the Data once transferred, as required under DUAA. Where profiling or inferred data will be used for further marketing or qualification, Buyers must ensure they have suitable DUAA-compliant transparency measures in place, including a mechanism for Data Subjects to request explanations or opt out.

8.6 Buyer acknowledges that campaign performance may be materially impacted by the quality, timing, accuracy, relevance and suitability of Buyer-provided messaging, creative assets, targeting criteria and landing pages.

8.7 EGIL reserves the right to delay, amend or suspend campaigns where Buyer-provided materials are likely to materially impair campaign effectiveness or compliance.

9. Data Security and Retention

9.1 EGIL implements appropriate technical and organisational measures to ensure a level of security appropriate to the risk, including encryption, access controls, regular testing, and staff training.

9.2 Data will be retained only for as long as necessary to fulfil the purposes of the campaign and in accordance with the Buyer’s retention policies; specific retention periods shall be agreed in the Booking Form.

9.3 At the end of the retention period, EGIL will securely delete or anonymise Data unless legal or regulatory requirements necessitate longer storage.

10. Data Subject Rights

10.1 EGIL will assist the Buyer in responding to any Data Subject request to exercise their rights under UK GDPR and/or EU GDPR, including the rights of access, rectification, erasure, restriction, portability, and objection.

10.2 Requests received by EGIL will be forwarded to the Buyer without undue delay, and EGIL will provide reasonable support to ensure timely compliance.

10.3 In accordance with DUAA 2025, this includes support for any requests relating to inferred attributes, profiling explanations, or the right to human intervention in automated processing.

11. International Data Transfers

11.1 Where Data is transferred outside the UK/EEA on the Buyer’s instruction, EGIL will implement appropriate safeguards such as Standard Contractual Clauses or Binding Corporate Rules.

11.2 The Buyer remains responsible for maintaining any necessary transfer mechanisms and ensuring compliance with applicable data protection laws.

Executive Grapevine International Ltd

Registered in England & Wales: 2789779 | VAT: 6259453 20

Gate House, Fretherne Road, Welwyn Garden City, AL8 6NS, United Kingdom | +44 (0)1707 351451

Last reviewed by: Helen Fish, Director, 19 May 2026